Sky Valley Navel Orange Rebranding

To analyze and synthesize the “intentions” based on a random sign found on the street and develop a new visual system, contents, and deliverables using this piece.

Using a sign that is found in a mundane location, create a new brand to achieve the original intention. As an example, a handwritten sign used to sell oranges on the side of the road would be recreated
to amplify their branding for a more modern and well thought out campaign.