Client: California Medical Association
The California Medical Association (CMA) is a professional organization representing California physicians. As the overarching parent brand, CMA has sub-brands that use the consistent typeface and iconology of coherent style—Californian Medical Association Political Action Committee (CALPAC), Physicians for a Healthy California (PHC), and 38 county medical societies that affiliated to CMA.
Agency: Honey Agency
Art Director: Ashley Rodseth
Designer: Lynn Lin
Scope of work: Brand Guide, Brand Assets, Digital Asset
Based on the Brand logo and sub-brand logos that had been established before the project was assigned, I composed and designed a 100-page brand guide, with throughout guidelines for logo regulation, color usage, typography, photography, graphic element usage, co-brand, etc.
Based on the established graphic elements, I created a serie of icons with consistent aesthetic and style, for CMA website.
1. Leaf shape;
2. Round corner rectangle;
3. “+” sign, circles and half circles;
4. Slash lines.